Softbait Spin Reels

The Shimano FX FB series of reels are an entry level spin reel ideal for those wanting to try their hand at fishing for the first time or for those that want to get their kids in to a healthy pastime.

The Shimano FX FB series of reels are an entry level spin reel ideal for those wanting to try their hand at fishing for the first time or for those that want to get their kids in to a healthy pastime.

Great value spin reel ideal for small lure fishing, soft baiting, slow jigs, fresh water or salt water spin. Similar quality of reels twice the price.

The Shimano Syncopate FG series of spinning reels allow for reliable service without a hefty price tag.

Black Max proven value and reliability now in a spinning reel. Featuring the Rocket Line Management system, the Black Max spinning reel family will cast farther with less wind knots.

Black Max proven value and reliability now in a spinning reel. Featuring the Rocket Line Management system, the Black Max spinning reel family will cast farther with less wind knots.

Black Max proven value and reliability now in a spinning reel. Featuring the Rocket Line Management system, the Black Max spinning reel family will cast farther with less wind knots.

Available in sizes from 2500 and 4000, the Sienna FE is perfectly suited for everything from freshwater to inshore saltwater fishing.

Perfect for freshwater, estuary and light offshore applications, the larger reels are capable of dialing up a whopping 8.5kg of drag power. The AR-C spool lip design increases casting distance, controls the development of wind knots, and creates less slap on the stripping guide. They come with two SUS ball bearings, plus one roller bearing, so it’s smooth sailing all the way with these value packed reels.

From the rivers and lakes to the inshore saltwater environments the Shimano Nexave FE series has it covered

From the rivers and lakes to the inshore saltwater environments the Shimano Nexave FE series has it covered.

The iconic Shimano Sedona has stepped up a gear with the new FI series

The Shimano Sahara FE Spinning Reel now offers Shimano's ultra-slim M Compact Body design for reduced weight and improved performance. Designed to deliver hassle-free, tangle-free, accurate casting because of its advanced Propulsion Line Management System.

The Shimano Baitrunner has been a classic reel for over 20 years now and the DL series offer a more compact design suited for a plethora of bait fishing applications.

The Shimano Baitrunner has been a classic reel for over 20 years now and the DL series offer a more compact design suited for a plethora of bait fishing applications.

The iconic Shimano Sedona has stepped up a gear with the new FI series

The Shimano Sahara FE Spinning Reel now offers Shimano's ultra-slim M Compact Body design for reduced weight and improved performance. Designed to deliver hassle-free, tangle-free, accurate casting because of its advanced Propulsion Line Management System.

Proving that gold medal performance doesn’t have to cost the world the Legalis spin reel combines advanced design, with the value and reliability to offer anglers a reel that is outstanding in a multitude of ways.

Shimano Nasci family is an exciting, powerful spinning reel with unparalleled gear durability at its price point.

Shimano Nasci family is an exciting, powerful spinning reel with unparalleled gear durability at its price point.

Shimano Nasci family is an exciting, powerful spinning reel with unparalleled gear durability at its price point.

Okuma Helios SX spinning reels are constructed of C-40X carbon and the torsion control armor design make the reel extremely rigid and lighter, also reduce twist and torque and keep the internal parts in perfect alignment for freshwater and inshore saltwater fishing.

The PENN Spinfisher VI features Penn’s Water Tight Design so whether you dunk the reel in the surf, or let it ride in the spray all the way home, you don’t have to worry about saltwater getting into the gearbox or drag system

The new PENN Spinfisher V has been upgraded with a Water Tight Design, Sealed Slammer Drag system and full metal body along with several other advancements.

The Shimano Baitrunner D series is the product of precise engineering advances in Shimano’s premium bait fishing range.

The Ultegra family of reels has long been a cornerstone of the Shimano product range globally. This range is well suited to all spin-lure fishing applications.

The Ultegra family of reels has long been a cornerstone of the Shimano product range globally. This range is well suited to all spin-lure fishing applications.

The Ultegra family of reels has long been a cornerstone of the Shimano product range globally. This range is well suited to all spin-lure fishing applications.

Introducing the Shimano Stradic FK. Shimano's engineers have done it again by creating a more lightweight, compact yet powerful mid-priced spin reel.

Shimano Energy Concept range of rods have been designed from the ground up by the development team at Shimano Fishing NZ - the brief was simple! Complete a rod build like no other we've had in our range previously. A rod that suits our unique fishery, a rod that looks the part, represents quality, features the latest technologies and components but most importantly feels superb in their given angling disciplines.

After nearly half a century of reliability the original legend returns, the new 2016 BG.

Introducing the Shimano Stradic FK. Shimano's engineers have done it again by creating a more lightweight, compact yet powerful mid-priced spin reel.

After nearly half a century of reliability the original legend returns, the new 2016 BG.

After nearly half a century of reliability the original legend returns, the new 2016 BG.

Introducing the Shimano Stradic FK. Shimano's engineers have done it again by creating a more lightweight, compact yet powerful mid-priced spin reel.

Introducing the Shimano Stradic FK. Shimano's engineers have done it again by creating a more lightweight, compact yet powerful mid-priced spin reel.

Steeped in a culture of technical innovation, 2015 sees Daiwa release one of its most value-packed light spin reels with Magseal Technology and the new, intelligent Automatic Tournament Drag (ATD).

Shimano Energy Concept range of rods have been designed from the ground up by the development team at Shimano Fishing NZ - the brief was simple! Complete a rod build like no other we've had in our range previously. A rod that suits our unique fishery, a rod that looks the part, represents quality, features the latest technologies and components but most importantly feels superb in their given angling disciplines.

Shimano Energy Concept range of rods have been designed from the ground up by the development team at Shimano Fishing NZ - the brief was simple! Complete a rod build like no other we've had in our range previously. A rod that suits our unique fishery, a rod that looks the part, represents quality, features the latest technologies and components but most importantly feels superb in their given angling disciplines.

The core principle of ‘tough’ was central to the design concept for the KIX. Building on the solid based platform of previous LT Concept reels the KIX benefits from the addition of an Aluminium Body, Aluminium Spool, Aluminium Side Plate, and a solid machined Aluminium ‘screw-in’ handle design, resulting in a significant increase in structural rigidity and resulted in increased rotational efficiency and durability.

Whether it is stray-lining, live-baiting or casting poppers from the bricks for trophy sized snapper and kingfish or feeding a big fresh bait down a burley trail - the robust Thunnus Ci4 series is the baitrunner aficionado’s dream.

With a trend to lighter lures and rods the TiCA Talisman TG2500 has been introduced to compliment the already proven larger capacity Talisman reels already on the market.

The Shimano Stradic Ci4+ FB release features a newly developed Magnumlite rotor which gives the feeling of lightness in-hand when retrieving lures all day, yet strong on performance.

Shimano Energy Concept range of rods have been designed from the ground up by the development team at Shimano Fishing NZ - the brief was simple! Complete a rod build like no other we've had in our range previously. A rod that suits our unique fishery, a rod that looks the part, represents quality, features the latest technologies and components but most importantly feels superb in their given angling disciplines.

Shimano Energy Concept range of rods have been designed from the ground up by the development team at Shimano Fishing NZ - the brief was simple! Complete a rod build like no other we've had in our range previously. A rod that suits our unique fishery, a rod that looks the part, represents quality, features the latest technologies and components but most importantly feels superb in their given angling disciplines.

The Shimano Stradic Ci4+ FB release features a newly developed Magnumlite rotor which gives the feeling of lightness in-hand when retrieving lures all day, yet strong on performance.

The Shimano Stradic Ci4+ FB release features a newly developed Magnumlite rotor which gives the feeling of lightness in-hand when retrieving lures all day, yet strong on performance.

The PENN Clash features everything one would expect from a legendary fishing tackle manufacture such as PENN

The PENN Clash features everything one would expect from a legendary fishing tackle manufacture such as PENN

The Shimano Stradic Ci4+ FB release features a newly developed Magnumlite rotor which gives the feeling of lightness in-hand when retrieving lures all day, yet strong on performance.

The PENN Clash features everything one would expect from a legendary fishing tackle manufacture such as PENN

The Sustain series has long been a tried and tested favourite amongst anglers from around the world. This year marks the rebirth of the Sustain with the new FI series that remains true to its outlast and outperform reputation.

The Shimano ABYSS range of 7 blue water rods have utilized only the best rod building technology available that has created a dynamic, lightweight yet very strong tamer of the powerful blue water species like kingfish, bass, hapuku, tuna, billfish and the mighty broadbill swordfish.

The Shimano ABYSS range of 7 blue water rods have utilized only the best rod building technology available that has created a dynamic, lightweight yet very strong tamer of the powerful blue water species like kingfish, bass, hapuku, tuna, billfish and the mighty broadbill swordfish.

The Sustain series has long been a tried and tested favourite amongst anglers from around the world. This year marks the rebirth of the Sustain with the new FI series that remains true to its outlast and outperform reputation.

Dark, stylish and loaded with Daiwa design brilliance and technology the new Ballistic EX is high-end spin excellence at a mid range price.

The PENN Slammer III is back by popular demand. Built for heavy-duty fishing from either boat or shore, and trusted by charter captains all over the world.

The Sustain series has long been a tried and tested favourite amongst anglers from around the world. This year marks the rebirth of the Sustain with the new FI series that remains true to its outlast and outperform reputation.

In Shimano's pursuit of the ultimate in durability and performance, the Twin Power XD has been born and set a new benchmark for saltwater spinning reels.

In Shimano's pursuit of the ultimate in durability and performance, the Twin Power XD has been born and set a new benchmark for saltwater spinning reels.

Perfect for inshore jigging, soft plastic fishing and casting lures for both saltwater and freshwater species.

The Shimano Stella 2500FI release about style and finesse, making this reel perfect for light line applications in both fresh and salt water, from prestine rivers to the expansive New Zealand coastline.