New Year 2022 Sale

18mm fluro red or yellow floating beads for fishing above the bottom. Great for threading onto any fishing trace system.

6 sizes to choose from - suitable for small sprats and piper to mackerel and salmon. 6 flies per sabiki. BIG fish love live baits or fresh cut baits.

Great for bait and great for the kids.

Makes handling a fish more comfortable and ensures minimal harm to your catch. Covering the fish’s eye may help calm it down.

Black for a purpose – a bright swivel can scare some fish, and some species may strike at a shiny swivel while you are playing the big one.

Black for a purpose – a bright swivel can scare some fish, and some species may strike at a shiny swivel while you are playing the big one.

Self-hooking. Circle style hook. Black nickel coating

Black for a purpose – a bright swivel can scare some fish, and some species may strike at a shiny swivel while you are playing the big one.

Great for bait and great for the kids.

Made from quality carbon steel. Chemically sharpened. Rust resistant coating. Australasia’s most popular hook pattern.

Midnight Mackerel is lumo winged for day or night action. Rust resistant hooks. Extra strong monofilament

Rust resistant hooks tie to extra strong monofilament. Free sinker

Small sizes are very popular for children fishing of wharfs. Size range from 20 to 12.

Super rust resistant coating and a larger eye to take split rings

Fishy Fingers is a bar of soap for the recreational fisherman to add to their tackle box, filleting station and maybe to throw under the kitchen sink. It is New Zealand made with natural ingredients - a unique and quality product.

Opti-Angle Needle Point, chemically sharpened, Nor-Tempered, forged, reversed, extra strong, turned up tapered eye.

Penn Super X Monofilament line is a super strong multi-polymer formula with high abrasion resistance for peace of mind and low memory for excellent manageability.

Clear plastic flat tackle box with compartments for hooks, swivels, and sinkers. 152mm x 102mm.

Corrosion resistant 420 stainless steel provides sharpness and strength. Serrated fish scraper quickly and easily scars bait fish. Secure, nonslip grip handle.

With micro barbs on the back of the shank. These small barbs will hold your favourite bait securely while ensuring the hook shank strength is maximised.

Low gloss outer coating makes it less reflective in water. Excellent knot strength. High abrasion resistance and supple feel. Green copolymer.

Great for bait and great for the kids.

Pre-tied strayline rigs offer the angler the ultimate in both quality and convenience.

Livebait Balloons. Hassle free rigging!

Black Magic's Longreach Surfcasting Rig won Best in Show at the recent 2014 Australian Fishing Trade Association (AFTA) trade show.

Canterbury Biltong is a tasty, convenient and nutritional air-dried snacks. It is wildly popular in the great outdoors. A lifesaver whether you are tramping, camping, mountaineering, kayaking, hunting or fishing. Canterbury Biltong loves a tasty platter and is great company with a glass of beer or wine.

A heavier gauge version of the popular Demon Circle hooks. These hooks are ideal for anything from kingfish and hapuka, through to marlin or anything else that you happen to encounter.

BTFG Coated gloves with textured grip. Heavy-duty, yet flexible. Protects from fish handling hazards. Grips slippery fish. Washable.

A fantastic soft bait for larger species, Gulp! Jerkshads are dynamite the leading snapper soft bait in the country.

The perfect all round rig for snapper, trevally, kingfish - in fact most of the popular fish species in Australasia

Pre-tied strayline rigs offer the angler the ultimate in both quality and convenience.

Snapper Snatcher 'Original' rigs are built around our famous high carbon steel, chemically sharpened KL recurve hooks – fish usually hook themselves in the corner of the mouth, allowing for easy hook removal.

Designed to ‘flutter’ - great for a variety of salt water species

The Gurnard Grabber rig is built around our famous high carbon steel, chemically sharpened KL Red recurve hooks – fish usually hook themselves in the corner of the mouth, allowing for easy hook removal.

Super rust resistant coating and a larger eye to take split rings.

These catch everything that swims: snapper, trevally, cod, kahawai, gurnard and many more

A premium swivel with high strength and rotational capacity

To protect your leader from the sandpaper skin and fins of a shark, or the fangs of other toothy species, you need all the help you can get.

These catch everything that swims: snapper, trevally, cod, kahawai, gurnard and many more.

A premium swivel and clip with high strength and rotational capacity

The Snapper McPilly rig is built around our famous high carbon steel, chemically sharpened KL Red recurve hooks.

The Snapper Terror rig is built around our famous high carbon steel, chemically sharpened KL recurve hooks.

The flies are tied on 5/0 C Point hooks giving you the ultimate in penetration

20mm fluro red or yellow floating beads for fishing above the bottom. Great for threading onto any fishing trace system.

Great value tackle tray for your hooks, swivels, and sinkers.

Extruded from Japanese polyamides to the specifications of Black Magic and Wasabi tackle

Designed to ‘flutter’ - great for a variety of salt water species

Two Heavy Duty 13/0 recurve hooks on 200lb tough trace makes this rig ideal for hapuka, bass, blue nose, big snapper, kingfish and more.

For small and large livebaits. Long shanks for positive hook-ups and easy hook removal.

Always popular, this kids combo is a step up from a simple hand line. The solid glass rod can take the knocks. Packaged with hooks, sinker and float. Incredible value!

This is an ultra-bright one-LED unit. It has a comfortable headband and excellent battery life. Design may differ depending on stock.

Mustad brings you the new Kaiju hooks, the toughest saltwater trebles on the market. Designed to handle serious monsters, they are fine-tuned with Mustad’s UltraPoint™ technology. They are also fitted with the sharpest and strongest points available.

The swivel end of the trace is pre-crimped with a thimble and wound onto a trace holder.

The swivel end of the trace is pre-crimped with a thimble and wound onto a trace holder.

Using a proprietary technology and formula that we acquired in 2011, PENN oil and grease are built to lubricate and prevent corrosion. We've tested the competition and the results are clear, our lubes perform better in saltwater than anything else on the market.

The "Tuna Eyes" is a great tuna, mahimahi, wahoo, sailfish and kingfish lure. It is rigged with a Mustad 6/0 double hook and 100lb mono leader.

Has a specific gravity slightly higher than water and will sink faster than monofilament. A refractive index very close to water makes it nearly invisible in water.

A big tough rig for big tough fish such as hapuka, bass, blue nose, large blue cod and big snapper

Five great colours, Bronzie, Blue Mac, Mahi, Pinky and Skippy. Poppers feature a large wide mouthed front with two jet holes. Designed to attract those hard hitting big fish. While stocks last.

Made from German stainless steel
Choose between either 20cm or 15cm blades
Comfortable easy to use ergonomic design
Non-slip extra grip handle

Precision fillet knife is perfect for cleaning small to midsize species. Ideal blade flex for fast and easy filleting. Corrosion resistant 420 stainless steel provides sharpness and strength. Includes sharpener.

Manufactured from Japanese copolymers extruded to the specifications of Black Magic Tackle. A high quality tournament grade line designed to break close to and under its designated IGFA line class.

Holographic finish, slim design, lumo spine and eye.

The Squid 360 fishing lure has been precision designed to achieve a realistic squid action when used as a stick bait or trolling lure.

Gone are the days of dad being the fisherman of the house and mum and the kids staying at home. Fishing has become a family past time and Shimano Fishing New Zealand has recognised this and designed a new series of rods in Kidstixs range.

The Grease provides superior resistance to heat and breakdown in drags and reels (Dropping point is > 500 degrees F.)

Super sharp, High carbon Japanese Premium Stainless Steel

Every boat should have one, whether for propulsion or emergency use.

Available in adult size and junior size, this affordable mask and snorkel set is ideal for anyone wanting to try snorkelling or shallow diving.

20ft of 400lb Tough Trace wound onto a reusable trace holder, with a 16/0 super strong recurve hook

Manufactured using corrosion resistant alloy materials. Long barrel protects hands. Easy to use trigger handle

Specifically designed to fit the Black Magic Tackle Pack and Bag

Looking for an entry level spinning rod? Well, you cant go past the Eclipse series. With models to suit most fishing applications and all at a very reasonable price.

Super sharp high carbon Japanese premium stainless steel.

Super sharp high carbon Japanese premium stainless steel.

Perfectly suited for spin and baitcaster reels, Daiwa’s new J-Braid is ideal for the full spectrum of lure casting applications – from light tackle soft plastics through to Shoregame rock and beach fishing.

GREAT GIFT IDEA! Fillet Knife Plus Sharpener Kit!

Gone are the days of dad being the fisherman of the house and mum and the kids staying at home. Fishing has become a family past time and Shimano Fishing New Zealand has recognised this and designed a new series of rods in Kidstixs range.

The Shimano FX FC series of reels are an entry level spin reel ideal for those wanting to try their hand at fishing for the first time or for those that want to get their kids in to a healthy pastime.

The bionic finger for fixed spool reels. Simply tape the Cannon securely to the butt of your rod in a comfortable position above or behind the spool...

Wasabi Surf and Boat Gift Pack - an ideal gift for any fishing enthusiast.

Gone are the days of dad being the fisherman of the house and mum and the kids staying at home. Fishing has become a family past time and Shimano Fishing New Zealand has recognised this and designed a new series of rods in Kidstixs range.

Ideal for kids and beginners, the Jarvis Walker Focus General Purpose Telescopic Spin Combo delivers responsive action with added confidence and durability perfect for everyday use.

Kilwell Black Shadow reels have 3 ball bearings and are all pre-spooled with nylon.

The Kilwell LED Disco Stix Spinning Rod and Reel Combo puts a fun twist to fishing. Once you start spinning the reel you will see exactly why they call it the disco stick.

Contains all the quality tackle you need to catch Trout, Salmon and other freshwater fish.

Great as a gift or as a general top up. Perfect for catching quality bait fish for the big predatory fish such as Kingfish and Amberjack

Black Magic Tackle Snapper Pack is a selection of all the essential fishing gear for general bait fishing for snapper. Great as a gift or as a general top up

4 Squid Pack options so you can choose the perfect tackle box top-up option for yourself or gift for a friend

Great as a gift or as a general top up. Contains all the quality tackle you need to catch trophy fish from the surf

Every fishing warrior knows that supreme line management is critical for longer casts with less knots. J-Braid PE boasts all of that, with a smooth, round profile design, that wraps neatly and evenly onto the reel spool.

If you want the best surf fishing reel but are on a tight budget, the Tica Ezi-Surf ES8000 might turn out to be just what you're looking for.

Buck 351 / 352 Framelock in Elk gift tin.

Since 1902 Buck Knives have continued to try to create knives that are some of the best in the industry. Using modern steels and technology and old-fashioned work ethic we think they have succeeded.

Liner & Pocket Knife with Presentation Tin | MODEL | R60039-C

Black Shadow rods are designed as entry level, to suit the occassional angler. Made with a fibreglass blank with black frame aluminium oxide guides

The Shimano Hyperloop 6000 is a perfect affordable reel for family fishing expeditions, prespooled with 10kg mono. You can be sure of peace of mind with Shimano New Zealand's Ten Year Warranty.

The Classic XT series stands the test of time. Well known for its versatility, the classic series can be found catering for many styles of fishing.

Reliability meets smooth long casting performance. The Procyon 5500 provides anglers with a great value surfcasting reel designed with simplicity and reliability in mind. Prespooled with 10kg nylon.