Softbait

Built on extra strong Gamakatsu O’Shaughnessy hooks with a Super Grip Grub keeper that keeps soft, baits firmly attached.

Jungle hooks allow you to cast your presentation to the required area and then retrieve it, keeping it paddling across the surface.

WHAT IS TRIGGER X? Ultrabite Pheromones with long range attractants are designed to attract specific gamefish.

A classic fish catching shape, the Gulp! Jigging Grub is easy to use with its tantalising built in tail action and Gulp! Scent and flavour.

A fantastic soft bait for larger species, Gulp! Jerkshads are dynamite the leading snapper soft bait in the country.

A fantastic soft bait for larger species, Gulp! Jerkshads are dynamite the leading snapper soft bait in the country.

A fantastic soft bait irresistible to just about any predatory species that swims and eats small baitfish.

There's a point in the life of anglers were the approach to the water changes. Fishing and fishing lures cross over from an excited feeling of hope for a given day, to a force of will.